Transforming a Beloved Passport Program into a Scalable Digital Engagement Platform
Client Overview GO Laurel highlands is the Destination Marketing Organization (DMO) for the 3,000 square-mile Laurel Highlands region of Southwestern Pennsylvania, covering Fayette, Somerset, and Westmoreland countries. The region is a four-season destination known for: Outdoor recreation and ski resorts Iconic landmarks like Frank Lloyd Wright's Fallingwater Cultural attractions and historic sites A thriving craft beverage scene One of its most popular visitor programs is the Pour Tour — a self-guided craft beverage [...]



