Exploring Idaho’s Craft Beer Scene—Trail by Trail
The Idaho Brewers Trail app, developed in collaboration with Idaho Brewers United (IBU) and powered by Local Explorers, transforms the iconic paper trail map into a dynamic, engaging mobile experience. Designed to elevate IBU’s mission of promoting Idaho’s craft brewing industry, the app helps users discover breweries, track visits, earn rewards, and stay connected with local beer culture.
With nearly 100 participating breweries statewide, the app serves as both a discovery tool and digital passport, encouraging tourism, brand loyalty, and ongoing engagement across Idaho’s flourishing beer scene.
🔧 Key Features & Deliverables:
✅ Interactive Brewery Map & Directory
Comprehensive, searchable listings with brewery hours, tap lists, photos, and geolocation to streamline trip planning.
✅ Digital Passport & Check‑In System
Geo‑fenced check‑ins at breweries unlock digital stamps and reward points, fostering exploration and repeat visits .
✅ Points‑for‑Prizes Program
As users accumulate stamps, they redeem rewards like stickers, pins, hats, and more—supporting both engagement and brand visibility.
✅ Live Content & Event Updates
Real-time updates allow IBU to promote new taproom hours, tap lists, special events, and brewery photos directly within the app .
Idaho Brewers Trail, powered by Local Explorers, exemplifies how strategic mobile design can drive tourism, support local industries, and deepen consumer relationships. By digitizing IBU’s trail map, we helped showcase Idaho’s vibrant craft beer community with engaging tools, ongoing updates, and a fun, gamified experience that keeps beer lovers coming back.
Case Stories and Press Releases
Case Story: Coming Soon!
Press Release: Local Explorers Helps Idaho Brewers United Blaze New Trail with Mobile Passport App – Local Explorers
